The 50 Best Korean Skincare Products 2025
Korean skincare is getting bigger every year, and 2025 promises to be huge year for K-beauty. We've put together our top five products for each type of skincare and predict this year's new trends. From cleansers to sleeping masks, discover why these products deserve a spot on your shelf and how they align with this year’s skincare innovations.
Cleansers
Cleansing is the first and arguably most important step in your skincare routine. Korean cleansers are celebrated for their innovative formulations that effectively remove makeup, sunscreen, and impurities while caring for your skin. In 2025, cleansers are trending towards gentle yet deeply hydrating formulas, prioritising a healthy skin barrier.
COSRX Salicylic Acid Daily Gentle Cleanser 150ml - Targets acne-prone skin with salicylic acid to gently exfoliate, clear pores, and prevent breakouts without over-drying.
Haruharu WONDER Black Rice Moisture Deep Cleansing Oil 150ml - This antioxidant-rich cleansing oil melts away makeup while nourishing skin with black rice extract and deeply hydrating oils.
Torriden DIVE-IN Low Molecular Hyaluronic Acid Cleansing Foam 150ml - Packed with low molecular hyaluronic acid, this foam cleanser hydrates while cleansing, leaving skin soft and plump.
ETUDE Baking Powder BB Deep Cleansing Foam 160ml - An effective cleanser for makeup wearers, featuring baking powder to thoroughly cleanse pores and remove BB cream residue.
Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel 100ml - This low-pH gel cleanser gently cleanses while maintaining the skin’s moisture balance, perfect for sensitive skin.
Toners
Toners prepare your skin for the rest of your routine by balancing pH and delivering a burst of hydration. This year’s top picks focus on multifunctionality, combining hydration with soothing or brightening benefits.
Beauty of Joseon Glow Replenishing Rice Milk Toner 150ml - Enriched with rice milk for brightening and hydration, this toner creates a radiant and smooth canvas.
Etude Soon Jung pH 5.5 Relief Toner 200ml - A sensitive skin favourite, this toner calms and repairs with panthenol and madecassoside.
Haruharu WONDER Black Rice Hyaluronic Toner 150ml - Hydrates and plumps with hyaluronic acid and antioxidant-rich black rice.
Haruharu WONDER Black Rice Hyaluronic Fragrance-Free Toner 150ml - The fragrance-free option for those with sensitive skin, offering the same great benefits as the original.
Pyunkang Yul Essence Toner 200ml - A cult classic, this essence-toner hybrid is perfect for layering hydration without heaviness.
Some By Mi Yuja Niacin 30 Days Miracle Brightening Toner 150ml - Combines vitamin C-rich yuja and niacinamide to brighten and even out skin tone.
Face Masks
Korean face masks are the epitome of self-care, offering instant hydration, nourishment, and targeted solutions. This year, collagen-boosting and barrier-strengthening masks take centre stage.
Medicube Collagen Night Wrapping Mask Tube 75ml - An overnight mask enriched with collagen for firmer, more youthful skin by morning.
Torriden DIVE-IN Low Molecule Hyaluronic Acid Sheet Mask 27ml - A hydration powerhouse that uses low molecular hyaluronic acid to deeply moisturise.
Medicube PDRN Pink Collagen Gel Sheet Mask 28g - Combines PDRN and collagen to repair and rejuvenate tired skin.
Missha Airy Fit Red Ginseng Sheet Mask - Energises and revitalises skin with the anti-aging properties of red ginseng.
Missha Airy Fit Rice Extract Sheet Mask - Brightens and soothes with rice extract, leaving skin soft and radiant.
Ampoules and Essences
Ampoules and essences are concentrated treatments that deliver active ingredients deeply into the skin. In 2025, they are all about hydration, barrier repair, and natural extracts.
COSRX Advanced Snail 96 Mucin Power Essence 100ml - Ultra-hydrating and healing, this essence is ideal for reducing redness and promoting skin repair.
Mixsoon Bean Essence 30ml - Rich in fermented soybean extract, it nourishes and revitalises dull skin.
Etude Moistfull Collagen Essence 80ml - Improves elasticity and keeps skin looking bouncy and youthful.
Beauty of Joseon Ginseng Essence Water 150ml - Infused with ginseng for anti-aging and a glowing complexion.
Missha Time Revolution The First Treatment Essence 5X 97 150ml - A cult favourite, this essence hydrates, brightens, and improves skin texture.
Serums
Serums are the workhorses of your skincare routine, tackling everything from dehydration to fine lines. Expect lightweight textures and multi-functional formulations in 2025.
Torriden DIVE-IN Low Molecule Hyaluronic Acid Serum 50ml - A bestseller for its ability to deeply hydrate and plump skin.
Mary & May 6 Peptide Complex Serum 30ml - Boosts collagen production and improves elasticity with six powerful peptides.
Beauty of Joseon Glow Serum 30ml - Combines niacinamide and propolis for brightening and soothing benefits.
Innisfree Green Tea Seed Hyaluronic Serum 80ml - Hydrates and protects with antioxidant-rich green tea extract.
Purito Seoul Wonder Releaf Centella Unscented Serum 60ml - Soothes and repairs with centella asiatica extract, perfect for sensitive skin.
Moisturisers
Hydration is key to maintaining youthful, healthy skin. Korean moisturisers in 2025 focus on barrier repair and lightweight yet deeply nourishing formulas.
Torriden DIVE-IN Low Molecule Hyaluronic Acid Soothing Cream 100ml - Combines hydration with soothing benefits for all skin types.
Innisfree Jeju Orchid Enriched Cream 50ml - Targets signs of aging with orchid extract for firmer, radiant skin.
Etude Soon Jung 2X Barrier Intensive Cream 60ml - Repairs and strengthens the skin barrier with panthenol and madecassoside.
Innisfree Jeju Cherry Blossom Glow Tone Up Cream Tube 50ml - Brightens and hydrates while providing a subtle glow.
HOLIKA HOLIKA Good Cera Super Ceramide Cream 60ml - Fortifies the skin barrier with ceramides for long-lasting hydration.
Lip Care
Korean lip care is all about hydration, nourishment, and protection. In 2025, expect innovative formulas that double as treatments and makeup.
Laneige Lip Sleeping Mask EX Berry 20g - An all-time bestseller, this overnight mask leaves lips soft and supple.
CNP Laboratory Propolis Lipcerin 15ml - Infused with propolis, it hydrates and protects lips from environmental stressors.
Laneige Lip Sleeping Mask EX Grapefruit 20g - Adds a refreshing twist to the original formula with a citrusy scent.
SOME BY MI V10 Hyal Lip Sun Protector 7ml - Protects lips with SPF while providing hydration.
Missha Superfood Lip Balm Avocado - Nourishes with avocado extract, perfect for dry lips.
Eye Care
Retinol-based eye creams are trending in 2025 for their ability to tackle fine lines while being gentle enough for the delicate eye area.
Beauty of Joseon Revive Eye Serum Ginseng and Retinol 30ml - Combines ginseng and retinol for anti-aging and brightening benefits.
SKINFOOD Black Cherry Retinol 0.1 Eye Cream 30ml - A gentle yet effective retinol cream that smooths fine lines.
Haruharu Wonder Black Rice Bakuchiol Eye Cream 20ml - Offers a retinol alternative with bakuchiol to firm and hydrate.
Some By Mi Retinol Intense Advanced Triple Action Eye Cream 30ml - Combines retinol with other actives to address wrinkles, dark circles, and puffiness.
Pyunkang Yul Black Tea Time Reverse Eye Patches - Soothes and hydrates with black tea extract, perfect for tired eyes.
Sunscreen
Sunscreen is your ultimate anti-aging ally. Korean sunscreens in 2025 are lightweight, hydrating, and packed with skin-loving ingredients.
Beauty of Joseon Relief Sun Aqua-Fresh: Rice+B5 SPF50+ PA++++ - A lightweight formula with rice extract and vitamin B5 for hydration.
Beauty of Joseon Relief Sun Rice Probiotics SPF50+ PA++++ - Combines probiotics and rice extract to nourish while protecting.
COSRX Aloe Soothing Sun Cream SPF50+ PA+++ 50ml - Hydrates and soothes with aloe, ideal for sensitive skin.
Etude Sunprise Mild Airy Sunscreen SPF50+ PA++++ - A mineral sunscreen with a silky finish, perfect for daily use.
Innisfree Hyaluron Moist Sunscreen SPF50+ PA++++ 50ml - Provides intense hydration with hyaluronic acid while offering broad-spectrum protection.
Sleeping Masks
Sleeping masks are a luxurious way to wake up to better skin. In 2025, they focus on repairing, hydrating, and strengthening the skin barrier overnight.
Laneige Cica Sleeping Mask 60ml - Calms and repairs with cica, perfect for sensitive or irritated skin.
Laneige Water Sleeping Mask EX 70ml - A classic hydrating mask that locks in moisture while you sleep.
Mary & May Calendula Peptide Ageless Sleeping Mask 110g - Firms and soothes with calendula and peptides, available in a mini size too.
A'Pieu Madecassoside Sleeping Mask 80ml - Repairs and soothes with madecassoside, ideal for dry skin.
COSRX Ultimate Nourishing Rice Overnight SPA Mask 60ml - Brightens and hydrates with rice extract, leaving skin soft and luminous.
With these 50 incredible Korean skincare products, you can build a routine that addresses your unique skin concerns while embracing the latest trends in 2025.
What are your top picks for 2025? Share your tips in the comments below.
Further Information
- Looking for the next big thing? Marie Claire set out their 15 Best Korean Skincare Brands of 2025.
- Over on Buzz Feed they've gone 25 better with their 40 Game-Changing Korean Skincare Products You're Totally Mission Out On.
- And at Country & Town House they're all-in on cloud skin with their Experts Say This Korean Skincare Trend Will Be Huge in 2025.
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About the Author
Priscilla
Skincare fanatic and co-founder of Refresh Skincare. Follow the author on social media:
