Skincare can get very confusing very quickly. As soon as you've got the hang of cleanser - toner - moisturiser then you realise that there are all these other products available.
So what is a Serum and how is it useful?
A serum is a strong active formula designed to penetrate the skin and solve a specific problem. They contain smaller molecules that can go deep into the skin and get to work delivering the active ingredients.
If you're not currently using a serum then consider adding it to your routine for improved results. They are especially useful for more mature skin as their penetrating design means they can boost skin that may need help as the ageing process kicks in.
Fitting It In
Serums should be used after cleansing and toning. Moisturise after applying to lock in the beneficial ingredients and keep them working for longer.
Which Serum is good for me?
Each specific serum will have been developed to address a certain problem, but there are some general trends. Understanding your skin type
and noticing any issues your skin has will guide you in choosing the right one for you.
For a hit of intense moisture choose a serum containing Hyaluronic Acid. The serum will deliver the moisture deep into the skin which makes the effects more pronounced and long-lasting.
If your skin is feeling sensitive or unusually dry or oily it may be because your natural oil balance needs some help. Balancing serums contain ingredients that soothe the skin and promote a healthy oil-moisture balance.
If you're suffering from irritated or damaged skin then you may need a calming serum. These serums are generally lighter and include anti-inflammatory ingredients to calm and heal the skin.
As with all skincare products, what works for your skin is personal to you. Try adding a serum to your routine and take care to notice any changes in the condition of your skin.
Had a great experience with a serum? Share your experience in the comments below.
Subscribe to our newsletter to be the first to hear about new products and special offers and claim 10% off your first order.
Back to Guide to Skincare Products