Beauty of Joseon Skincare Brand Guide
Heard of Beauty of Joseon everywhere on TikTok, Reddit and skincare forums… but still not quite sure why it’s so popular? You’re not alone.
Beauty of Joseon sits right in that sweet spot most of us are chasing: effective skincare that actually does something, without overwhelming your skin (or your bathroom shelf). No 14-step routines. No shouting ingredients. Just calm, clever formulas that quietly get on with improving your skin over time.
This guide is for you if:
- you’ve heard the name but don’t know where to start
- you want visible results without irritation
- you’d quite like your skin to behave itself for once
Let’s break it down properly
So...what is Beauty of Joseon really about?
The brand takes inspiration from traditional Korean beauty practices used during the Joseon Dynasty, where skincare was focused on maintaining healthy, resilient skin, not aggressively “fixing” problems overnight.
Translated into modern skincare, that means:
- formulas that support your skin barrier, not fight it
- ingredients chosen for long-term skin health, not quick gimmicks
- products that feel gentle, but deliver consistent results
Think calm, balanced, quietly glowing skin — not stinging, peeling, or “why did I do this to my face?” moments.
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Why their ingredients actually make Sense (and aren't just trendy)
Beauty of Joseon leans heavily on time-tested Korean ingredients — not because they sound poetic (although they do), but because they work.
You’ll regularly see:
- Ginseng → boosts vitality, improves elasticity, helps tired skin look alive again
- Green tea → calms redness, supports sensitive and acne-prone skin
- Rice & rice bran water → brightens and softens, brilliant for dull or uneven skin
The clever bit? These ingredients are used in skin-friendly concentrations, layered together so your skin gets benefits without being overwhelmed. Ideal if your skin flares up when you look at a strong active the wrong way.
Refresh Recommends: Where to start (based on skin goals)
✨ Want an easy, no-stress introduction?
Beauty of Joseon Glass Skin Routine Set: A brilliant starting point if you don’t want to overthink it. This routine focuses on hydration, glow and barrier support — the foundations of good skin. Perfect if your skin feels dull, tight or inconsistent. 
🌿 Struggling with redness, sensitivity or irritation?
Beauty of Joseon Glow Serum: A fan favourite for good reason. It gently boosts radiance and helps skin look clearer and smoother over time — without the harshness of strong brightening actives.
🧴 Need a reliable, nourishing moisturiser?
Beauty of Joseon Dynasty Cream: Rich but not heavy, this is ideal if your skin feels dry, dehydrated or just needs a bit more comfort. It’s especially popular with normal to dry skin types, or anyone whose moisturiser never quite feels like enough.
You can find out more about this trending brand with the Yes Style Brand Guide and the Beauty of Joseon Official Site.
Here at Refresh Skincare we specialise in affordable effective Korean skincare. We offer a wide variety of Beauty of Joseon products - explore the full range here. There's free tracked UK shipping on orders over £30, and a 30-day satisfaction guarantee.
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About the Author
Priscilla
Skincare fanatic and co-founder of Refresh Skincare. Follow the author on social media:
