A'Pieu - Skincare Brand Guide

A'Pieu was launched back in 2008 by Korean skincare giants Missha. Think of it as Missha's little sister - aimed at little sisters. Yes, the idea behind the brand is skincare for younger skin, with the aim of preserving skin's youthful appearance instead of trying to restore it once the signs of ageing kick in. 

The name “A’Pieu” is inspired by the French words “first” and “basic” which represents the main concept of this brand: first skincare and makeup for younger skin. A’Pieu believes that skincare should be gentle and makeup should look natural. 

A’Pieu’s philosophy is that “Beauty should be pure”, and they do this by focusing on natural ingredients and extracts. A'Pieu offers a wide range of trendy, affordable, and non-irritating products that keep skin energised and youthful. 

The range includes extracts of fruits and vegetables (orange, watermelon, lemon, cucumber), herb and plant extracts (witch hazel, lavender, chamomile), hyaluronic acid, collagen, and glycerin for moisturising the skin

Many products contain over 95% organic components, including  snail mucus, fresh goat milk, and milk proteins. Sounds almost good enough to eat. 

All their products are hypoallergenic, and their formula doesn’t contain parabens, GMO, triclosan, benzophenone, and mineral oil, making them suitable for sensitive skin.

Refresh Recommends:


A'pieu Madecassoside Cica Gel k-beauty korean skincare UK


A'Pieu Madecassoside Cica Gel 50ml - The formula features highly concentrated Centella Asiatica that helps to repair damaged skin, smooth the complexion and strengthen the skin barrier.


A'Pieu Glycolic Acid Cream K-Beauty Korean Skincare UK


A'Pieu Glycolic Acid Cream 50mlA 3% concentration of Glycolic Acid acts as a mild exfoliant, strong enough to be effective but gentle enough for those using it for the first time. Stalacylic Acid helps to unclog pores and keep skin smooth and clear. 

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