Purito has been around since 2012, when k-beauty was just starting to become a global force thanks to their incredible products that deliver great results at affordable prices.
The name Purito comes from combining two words - purify and to. The choice of purify reflects the brands commitment to creating safe, natural products. 'To' comes from the Chinese character of the same name, meaning 'soil'. This was chosen to highlight the brands aim to rebuild the skin from solid, healthy and nourishing foundations.
Good for You, Good for the Planet
Purito’s philosophy is big on ethical and environmental responsibilities. Against single-use product packaging, Purito products are packaged in eco-friendly recyclable and biodegradable packaging.
All Purito products are cruelty-free and use vegan-friendly ingredients that are derived from nature and certified by the global recognised EWG safety standard.
Every year Purito donate a portion of their profits to the Korean Federation For Environmental Movement and the Best Friend Animal Society to support cruelty-free and sustainability campaigns.
Overall Purito focus on simple products with high-quality safe and clean ingredients and without any added fragrance. All their products are free from sulphates, mineral oils, parabens and lots of other nasties. The pure nature of their formulas make Purito a great brand for those with sensitive skin or those just starting out with skincare products.
Soothes skin and improve the skin’s natural elasticity. Highly concentrated and infused with 94% fermented complex and 3% niacinamide to brighten and even skin tone, this essence restores the water/oil balance of skin and gives a healthy glow.
Rich moisturising cream with a lightweight texture that allows for fast absorbtion. The Centella Green Level Recovery Cream is formulated with clean and mild ingredients that makes it suitable for all skin types- even those with sensitive skin. Containing 50% Centella Asiatica extract to gently calm sensitive and irritated skin.
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